Now the latest in insulting AND meaningless has arrived: pink lemonade Metamucil, marketed specifically at women. Why? Because it’s pink, silly! The latest TV spot features women flocking to an urban pink lemonade stand, clamouring for their Metamucil fix while a cheerful jingle plays. It’s supposed to look like Sex and the City getting fibre-rific! Instead, Metamucil’s attempt to re-position the brand to a younger and female demographic is just embarrassing and maddening. Come on, ad dudes. Do you seriously think younger women (or women of any age) are going to fall for this? I mean, kudos, I suppose, for trying to make eating fibre fun, fluffy and kinda kicky! But do the dudes in the boardroom seriously think us ladyfolk are going to be clamouring for fibre in a cup ’cause it’s pink? How about a smart, funny ad instead that addresses women’s health or suggests how women can benefit from ingesting fibre? Oh, no. That would involve appealing to women’s brains…which surely don’t exist…
Then again, looking at some old, folksy Metamucil ads makes you appreciate why they’re trying to make the Metamucil = Manolos connection.
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