Dell has a new site set up–quaintly called “Della“–to sell women computers to women (thanks to T for alerting us of this). It seems pretty patronizing, and, as Engadget’s Laura June points out, it’s
a bit disconcerting that they mention “finding recipes,” “counting calories,” and blissing out to “guided meditations” on the Tech Tips page.
Agreed. But I admit, as one who likes nice things, that I’m torn–Della’s pushing some pretty cute and stylin’ laptops. It’s too bad they come wrapped up in such a sucky marketing package.
Thoughts, dear readers? Does Della make you want to run out and buy a sweet new computer to coordinate with your hot new jumpsuit or loincloth? Or do you find this whole marketing attempt just a little (or a lot) insulting to women (hello, Mom’s Night Off Meal and pink vitamins)?
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I think this is a big bag of crap. I get that they want to market laptops to people that they view are out of their market but why make it gendered and in the process make women look like vapid idiots? Could they not have made a a site that catered to people who don’t know about computers generally and then tuck in all their charming decals and include stereotypical male ones like cammoflage and stuff burning or whatever?
I think it’s ridiculously condescending – we talk about it on our blog too: http://boltpeters.com/blog/computers-for-women/
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