Posts tagged as:

pink

Pretty pink pills are hard to swallow

by Sabine on March 30, 2009 · 8 comments

in Health

Between pregnancy preparation, pregnancy and breastfeeding, I have been taking a pre-natal vitamin for, like, almost two years now. My husband takes a multi-vitamin, too. One thing that's always bugged me about the particular brand recommended to me by a doctor is this:Vitamins

That's right. Guess which one is the vit that I pop in the morning, and which one is my husband's? The thing that I find galling is not just that mine is the pink one (and I addressed how I feel about pink marketing in an earlier post). It's that the one my husband takes is physically larger--which is weird, since the pre-natal one is meant to support two people. On top of that, the pretty pink vitamin contains less vitamin A, C, B1, B2, B6, B12, niacin and magnesium than the manly green one. It has more calcium, folic acid and iron, which is great. And I understand it's dangerous for a pregnant woman to ingest too much vitamin A, but why the shortage of Bs? And goddamn it, already, what is with making everything for women pink?

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Pink marketing makes me see red

by Sabine on February 19, 2009

in Pop culture

2_1_1_pink_lemonade4 Now the latest in insulting AND meaningless has arrived: pink lemonade Metamucil, marketed specifically at women. Why? Because it's pink, silly! The latest TV spot features women flocking to an urban pink lemonade stand, clamouring for their Metamucil fix while a cheerful jingle plays. It's supposed to look like Sex and the City getting fibre-rific! Instead, Metamucil's attempt to re-position the brand to a younger and female demographic is just embarrassing and maddening. Come on, ad dudes. Do you seriously think younger women (or women of any age) are going to fall for this? I mean, kudos, I suppose, for trying to make eating fibre fun, fluffy and kinda kicky! But do the dudes in the boardroom seriously think us ladyfolk are going to be clamouring for fibre in a cup 'cause it's pink? How about a smart, funny ad instead that addresses women's health or suggests how women can benefit from ingesting fibre? Oh, no. That would involve appealing to women's brains...which surely don't exist... Then again, looking at some old, folksy Metamucil ads makes you appreciate why they're trying to make the Metamucil = Manolos connection.

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